A maker of the world’s ﬁnest ropes and life safety products, Sterling needed a campaign that successfully merges the human part of the brand with the technical prowess of the company.
Sterling makes some of the best climbing ropes, hardware and gear on the market. Their products are rigorously tested and proudly made in the US. A major focus of the new campaign was to communicate Sterling’s technical expertise and commitment to the highest product standards — to craft a narrative about not only why this is, factually, but why it should matter to customers that they align themselves with only the best and most throughly researched and tested life safety products. Sterling is one of the more pricy brands in their markets and the customer deserves to know why.
But how do you convey these is in a strong and simplified way?
Sterling Solid speaks to world-leading quality, pride and life-safety expertise that Sterling brings to every product, every day. Those products, along with their markets, and messaging were brought to the forefront of the campaign to create a bold, human and professional campaign that reflects the character of a company that holds its life, and yours, in your hands.