Start-up photo-sharing app that placed second in the Blackstone LaunchPad’s Solve a Campus Challenge needed to be taken seriously.

The Youni app is based on social photo sharing and fueled by user-driven engagement “scores,” and connect with peers on their respective college campuses. It also allows marketers and advertisers to effectively connect with a generation directly. After creating some serious buzz by winning the Patashnick Entrepreneurial Challenge and placing second in a national Blackstone Launchpad event, the team at Youni wanted an identity that felt more confident and bold. The logo plays off of the sharing between you and I within the name.