Cystal IS develops the most effective and efficient UVC LEDs in the industry. They needed a brand identity that reflected their evolution from an R&D company to a thought leader and innovator in the industry.
Crystal IS is a U.S.-based manufacturer of high-performance LEDs that emit UV energy. These LEDs are integrated into customers’ products to sterilize and disinfect water, air and surfaces in a variety of applications. Additionally, these LEDs can be used as light sources for scientiﬁc and industrial instrumentation applications.
After nearly 15 years of R&D, Crystal IS has made a major push to integrate their LED technology into various markets—healthcare, food production, water treatment, laboratory services and environmental sensing—for disinfection and measurement.
Without touching Crystal IS's core logo, id29 created a visual and illuminating brand for a company that creates products that don't operate in the visual light spectrum.